Flare, a scalable, low carbon, low cost, highly decentralized smart contract platform, just announced a partnership with leading esports, gaming, and fan engagement enterprise platform Rival to become a preferred NFT, Utility or DAO token platform for Rival’s NFT marketplace.

Through its proprietary technology, Rival connects the massive global appeal and audience of gaming and esports with sports teams, leagues, brands, and media properties.

The Flare - Rival Partnership

With the partnership, fans competing on the Rival platform will be able to buy, sell, wrap and engage in new ways on Flare’s canary network Songbird as NFTs. Flare’s Turing-complete smart contracts and low carbon footprint allows fans to gain access to all the benefits of interacting with their favorite teams on the blockchain without the environmental costs associated with traditional consensus solutions.

“Partnering with Flare enables Rival to expand its ecosystem and NFT capabilities for our clients across sports, brands, and media,” said Rival CEO Matt Virtue.

Matt also says “This partnership augments the Rival ecosystem and provides additional levers of engagement and community building with one of the fastest-growing audience segments in the world.”

Users on the Rival platform will be rewarded with Flare’s Songbird and FLR token for gameplay and achievements and will have access to Flare and Songbird native Bifrost wallets to seamlessly access their rewards and trade them for ticketing, game passes, NFTs, and branded client merchandise.

Based in the U.S. with operations worldwide, Rival is a community builder. The partnership with Flare will expand the platform’s offerings to its clients across its global portfolio of professional sports teams, organizations, and media properties.

Hugo Philion, CEO and Co-Founder of Flare:

“This partnership is the perfect match because eSports have exploded in the last few years and now most of the major sports organizations in the world are looking for opportunities in gaming which enable them to truly deepen their fan engagement by enabling a myriad of different use cases for user-generated NFTs”.